Life eating you up?

Agency: Dicomm McCann

Designer: Phenias Machila

Copywriter: Nancy Murashiranwa

Year: 2019

Life in Zimbabwe is getting harder everyday. And thoughts are now consuming the bread winners because of high cost of living. This has led to people losing hope on paying monthly insurance premiums because they think that the service provider might fail to pay because of the inflation rate.

The brief was to do an awareness advert that is directed to the existing clients that we are there to give you our best despite the circumstances. So we crafted a visual showing a person being eaten by his thoughts.

Zimnat provides wealth creation, management and protection through general insurance, life assurance, asset management and micro-finance solutions

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