See your vision
Art Direction: Phenias Machila
Copywriter: E.J Johns
In this context vision is enabled by electricity, and electricity is one of the most expensive utilities and people can go for days without lights because of economic constrains. The client came up with a solution for people to purchase electricity on credit when need arises by offering nano-loans via a USSD which can be paid back during a specific time frame.
Econet Wireless is Zimbabwe’s largest provider of telecommunications services, providing solutions in mobile and fixed wireless telephony, public pay-phones, internet access and payment solutions.